'24 Oras' and 'Saksi' Have Slight Lead Over 'TV Patrol World' and 'Bandila' Based on Audience Share and TV Ratings Data of AGB Nielsen
Sunday, July 4, 2010
, Posted by JED at 12:44:00 AM
GMA-7 newscasts 24 Oras and Saksi have a slight lead over its competitors, based on the April to June 2010 (until June 24) Mega Manila individual ratings data and audience share data from AGB Nielsen Philippines.
Based on a report furnished by the corporate communications department of GMA-7, the Kapuso Network's primetime newscast, 24 Oras, topped TV Patrol World from April to June 24 with an audience share lead of 1.2% and 0.7 rating points. Based on the individual audience share data, 24 Oras was leading by 1.1 % compared to TV Patrol World last April; 1.5% last May; and 0.8% up to June 24.
GMA-7's late-night newscast Saksi, on the other hand, dominated Bandila from April to June 24 with a total of 2.4 rating points. Last April, Saksi posted a 2 rating points lead over the competing station's newscast. The following month, Saksi posted 5.7 rating points against Bandila's 2.9: representing a lead of 2.8 rating points. From June 1 to 24, Saksi bested the competition with 2.5 rating points according to the individual ratings data from AGB Nielsen.
Individual ratings—also called People Ratings—is the key information that advertisers look into because individual data measures the actual "eyeballs" or the number of people watching.
The said report of GMA-7 also claims that 24 Oras has been the "top primetime newscast since taking the lead in the period of November 22 to December 31, 2004." It also claims that Saksi has been the "leading late-night newscast for almost seven years now."
The latest available partial data for June individual ratings from AGB Nielsen continue to show that both 24 Oras and Saksi are ahead of the competition when it comes to Mega Manila.
GMA-7's newscasts are bannered by some of the most credible names in local broadcasting today—award-winning broadcast journalists Mike Enriquez and Mel Tiangco for 24 Oras and Arnold Clavio and Vicky Morales for Saksi—and powered by news teams that have been recognized locally as well as internationally, says the GMA-7 report.
July 4, 2010 Manila, Philippines, ABS-CBN Corporation , posted a skyscraper net income of 2.3 billion pesos as of second quarter of 2010. This is a jump of 150% increased of the same period last year.
ABS-CBN broadcast giant tops the tv ratings both Mega Manila and nationwide survey. With the help also of the political ads during April and early May surges the net income of the network.
Another factor that improved the network’s income is the returned of Colgate-Palmolive commercials in which 60% of the advertising bulk goes to ABS-CBN. ABS-CBN also enjoying the airtime commercials of Procter and Gamble Philippines which some of commercial loads was removed from competitors GMA Network after falling its ratings in both noontime and primetime game.
ABS-CBN prides its undisputed top rated primetime fantaserye Agua Bendita soars on high ratings as well as Kung Tayo’y Magkakalayo, and TV Patrol on weekdays and Pilipinas Got Talent and Maalaala Mo Kaya on weekends are stronghold among household nationwide. While dominating the noontime are Showtime and Wowowee.
ABS-CBN Corporation is thankful to all kapamilyas here and abroad for trusting kapamilya shows througout the years. 2010 and beyond is ABS-CBN year according to ABS-CBN President Ms. Charo Santos.
ABS-CBN The Filipino Channel is now reaching 2.5 million subscribers and ABS-CBN Corporation is expecting a 3 Billion pesos plus net income after the end of the year