Pioneering showbiz columnist and talent manager Alfie Lorenzo has passed away due to heart failure as confirmed by his nephew Ramon Lorenzo.
He was 78.
Lorenzo died at 2:14 a.m. Tuesday morning. His remains will lie at the Arlington Memorial Chapels in Quezon City Tuesday night.
His family also confirmed that they will hold a wake in Pampanga.
Lorenzo was the man behind the success of Judy Ann Santos, Ruffa Gutierrez, Sunshine Cruz, Karla Estrada, Jackie Forster, Edgar Mande, Lito Pimentel, Rey 'PJ' Abellana, Jeffrey Santos, and Gretchen Barretto.
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Written by JENG
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