According to the NCCA, ABS-CBN, ANC, and DZMM are media partners that consistently display "steadfast support to the Commission through the promotion of programs, projects, and activities that showcase the diversity and uniqueness of our culture and artistic traditions in its TV and radio shows and programs."
One such instance is the airing of the documentary series "Dayaw," a project of Sen. Loren Legarda and the NCCA, on ANC, the ABS-CBN News Channel.
Now on its third season, "Dayaw" is a six-part, 30-minute weekly show that aims to promote appreciation and preservation of traditional Filipino arts and culture hosted by Sen. Legarda, an advocate of IP rights.
ABS-CBN's commitment to uphold the promotion of the country's cultural heritage is also demonstrated in its effort to cover and produce news stories on NCCA's "Ani ng Dangal," an annual event that recognizes Filipino artists who have garnered honors in international award-giving bodies and other accolades in the past year; and on NCCA's celebration of the National Heritage Month, which aims to generate awareness, respect, and love for the legacy of Filipino cultural history.
Through the years, NCCA infomercials were also staunchly supported by the Kapamilya network by airing it on television and radio to reach more Filipinos, including NCCA led projects like the Philippine Arts Festival and the National Arts Month, among others.
Meanwhile, Kapamilya stars were also recognized for the important role they play as celebrity ambassadors in helping realize NCCA's goals.
Among the recognized stars include Piolo Pascual (Culture Ambassador), Sarah Geronimo (Music Ambassador), Ogie Alcasid (Heritage Ambassador/ASEAN Ambassador), Boy Abunda (Arts Ambassador), Enchong Dee (Heritage Ambassador), and Jericho Rosales (Heritage Ambassador).
NCCA is the government agency that is responsible in preserving, promoting, and protecting Filipino culture and the arts. For its 30th year, the NCCA is celebrating its founding anniversary with the theme, "Lingkod NCCA: Marangal. Malikhain. Mapagbago. Filipino!."
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Written by JENG
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