"The Dirty Watercolor" project, ABS-CBN Lingkod Kapamilya Foundation's painting exhibit which drew international media attention for using Manila's dirty water samples as medium, won a Silver and Bronze award at the 2017 Asia-Pacific Tambuli Awards.
The exhibit, held in Rockwell last May 2016 and curated by Cid Reyes, was recognized under the Care for the Environment (Bronze awardee) and Public Relations (Silver awardee) categories as it sought to help rehabilitate Manila's polluted estuaries and rivers through art.
Its three-day run managed to raise over P1.3 million for the Foundation.
To successfully achieve the concept from its agency TBWA\Santiago Mangada Puno, ABS-CBN Lingkod Kapamilya brought together the country's top local artists who used water samples from Tullahan River, Cainta Creek, Marikina River, Taguig Estuary, and Binondo Canal to make paintings that depicted everyday life along Metro Manila's riverbanks.
Some of the paintings featured in the Dirty Watercolor art exhibit showed children swimming in polluted waters and families living under bridges near the river banks.
"Kapit Bisig Para sa Ilog Pasig" was the prime beneficiary of ABS-CBN Lingkod Kapamilya's Dirty Watercolor exhibit.
The Asia-Pacific Tambuli Awards is organized by the University of Asia and the Pacific (UA&P) to recognize excellent integrated marketing communications campaigns that pursue and promote social good.
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Written by JENG
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