The Supers returned and heroically took over the Philippine box-office! Disney-Pixar's "Incredibles 2" debuted at No.1 this week, bowing with a P133.1-M five-day opening weekend (June 14 - 18), shattering the record for Biggest Disney-Pixar Opening Weekend of All-Time in the country.
The animated superhero film bested the record established in 2016 by "Finding Dory" at P101.7-M.
"Incredible 2's" Friday, June 15 gross of P32.7-M meanwhile clobbered the record previously held by 2015's "Minions" (P32-M) for the Biggest Friday Ever for an Animation Film in the Philippines.
It's a smash comeback for the Parr family of superheroes, whose presence on the big screen has been missed by Filipinos for 14 long years. Pent-up demand for a sequel and nostalgia have triggered a fevered audience enthusiasm, exemplified by a sensational first weekend.
The Manila visit of Pixar animator and "Incredibles 2" shading art director Bryn Imagire and her portraits of local celebrity families added interest to the film. The long-weekend and Father's Day celebration also helped drive families to the cinemas.
The opening weekend figures of the Brad Bird-directed film are also ahead when compared to recent Pixar blockbusters such as "Inside Out" (lower by 25%), "Big Hero 6" (73%), "Monsters University" (108%) and "Toy Story 3" (117%). The original movie, "The Incredibles" opened in 2004 with P18.1-M.
More families and moviegoers are expected to watch "Incredibles 2" as it comes to its second week in Philippine cinemas nationwide.
Join the conversation online by using the hashtags #Incredibles2 and #IAmIncrediblePH
Written by JENG
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