Jollibee—the country's number one fast-food brand—brought another stellar member to its growing family of iconic celebrity endorsers: Miss Universe 2018 Catriona Gray.
In her first-ever commercial for the proudly homegrown brand, Catriona shows off the twirl that sent waves on- and offline, all over the world: the iconic slow-motion twirl.
Clad in white, Catriona talks about how the universe has spoken, referring to a new twirl that is set to win everyone's hearts. For the 25-year-old beauty queen and singer, the "best twirl ever" is not her crown-winning move—it's the new and improved Jolly Twirl!
Her face—lit up in desire and anticipation—and her elegant, seamless movements are in perfect sync with the irresistible twirls of the soft-serve ice cream.
"We are honored to have none other than Miss Universe 2018 herself join the Jollibee family in bringing more joy and pride to our customers," said Francis E. Flores, Jollibee Global Brand Chief Marketing Officer and Jollibee Philippines Marketing Head. "Having her show off her world-famous twirl alongside her love for both the Jolly Twirl and Jollibee is an incredible opportunity for a proudly Filipino brand."
The new and improved Jolly Twirl comes with a thicker, creamier texture and a special formulation that makes it slow-melt so that everyone can enjoy it longer. It's still the same delightful vanilla soft-serve ice cream generations of Filipinos have grown to love, but with improved characteristics to make for a better dining experience. Whether you're looking for a sweet way to cap off your favorite Jollibee meals or an indulgent treat to enjoy "just because," the Jolly Twirl is indeed the best twirl for you!
The Jolly Twirl comes in the following variants: the Chocolate Sundae Twirl (PHP 30.00), with the vanilla soft-serve ice cream complemented by a drizzling of rich chocolate syrup; the classic Vanilla Cone Twirl (PHP 10.00), with the thicker, creamier vanilla soft-serve ice cream twirled into a crispy cone; the Chocolate Cone Twirl (PHP 15.00), with the vanilla soft-serve dipped in chocolate; and the Mini Chocolate Sundae Twirl (PHP 24.00).
For more information on Jollibee's products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.
*Prices may vary across locations.
Written by JENG
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