One of the world’s most iconic and recognized consumer brands globally - Pepsi is partnering with one of the hottest local streetwear brands in the country - BUM for a limited edition of merchandise and is dubbed as the ‘BUM x Pepsi Capsule Collection’.
It will be the first-ever for this global brand to tie up with a retail clothing line to expand its territories by having t-shirts, hoodies, jogger pants, shorts, caps, shorts and bags that bear with both brands’ identifiable elements like the colors red, white and blue. Its designs are inspired from the vintage and Retro look of Pepsi.
Back in the 80’s, the global brand has its tagline line ‘The Choice of a New Generation’, this very well fit the taste of the millennials and they embrace the fast-paced, changing times, which is very evident in technological advancement like social media.
Fashion has also been influenced by how these generations behave in society these days especially when it comes to idealism, individuality and living life to the fullest.
In the meantime, check out the ‘BUM x Pepsi’ announcement on their collaboration via Instagram post (https://www.instagram.com/p/BiNSn53l9Mv) as well as some teasers on @officialbumph.
Written by JENG
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