More than half of the total number of homes in Metro Manila are watching television via digital terrestrial television (DTT), according to the latest surveys conducted by Pulse Asia and SWS.
Pulse Asia and SWS both conducted surveys in March, which showed, respectively, that 51% and 56% of Metro Manila homes own a DTT box, which gives a better TV viewing experience and more choices in terms of programs and channels.
The Pulse Asia and SWS surveys also found, respectively, that 16% and 17% of households nationwide have a DTT box.
The results from the polling firms show that more and more consumers are making the big switch from analog to DTT, as ABS-CBN reports it has sold a cumulative total of five million ABS-CBN TVplus boxes as of May 3.
ABS-CBN Tvplus, which was launched in 2015, enables viewers to enjoy clearer picture and audio quality, affordable pay-per-view services, and free exclusive channels without any monthly and installation fee.
With the robust sales of ABS-CBN TVplus driving the rise in DTT penetration, ABS-CBN is ahead of other broadcast companies in supporting the government’s mandate for the full shift from analog to DTT by 2023.
Since its launch three years ago, ABS-CBN TVplus has expanded its signal coverage in the country to reach residents in Metro Manila, Bulacan, Nueva Ecija, Pangasinan, Rizal, Laguna, Pampanga, Tarlac, Benguet, Cavite, Metro Cebu, Cagayan De Oro, Iloilo, Bacolod, and Davao.
While ABS-CBN TVplus’ latest milestone indicates that more Filipinos are eager to enjoy its life-changing benefits, it also means that viewers are enjoying ABS-CBN TVplus’ program offerings, translating into higher viewership for two of its exclusive channels.
CineMo, the first-ever all-day movie channel to air on ABS-CBN TVplus, is now the third most watched channel in Metro Manila with an average audience share of 7% for the month of April, according to data from Kantar Media covering urban and rural homes.
Like CineMo, ABS-CBN TVplus’ all-day children’s entertainment channel YeY! has also gained a solid following as the fourth most watched channel in Metro Manila with an average audience share of 5%.
Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.
Written by JENG
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