With more than 30 certified beauty titlists under his belt, Jonas is undeniably the country's premier beauty queen maker. Known as Mama J in the industry, his list of mentees includes winners in international beauty contests such as Miss World 2013 Megan Young, Miss International 2016 Kylie Versoza, and Miss Universe 2015 Pia Wurtzbach who all joined their trainer in "The Crown" book cover.
Together with his beauty pageant training squad, Aces & Queens, the new author has become a key player in the Philippines' pageantry success for 16 years now.
"It's all about Aces & Queens' journey, how we trained beautiful ladies all these years (and their stories as well), how we created our group, and how we evolved," shared Jonas on what the book is all about.
"The Crown" will prove essential to both pageant aspirants and keen spectators, with its discussions on competitions' crucial matters such as dealing with the height problem, question and answer tricks, and sashaying in heels 101. It also provides the Aces and Queens checklist and tons of tips on preparing for the big event.
Jonas also opened up about his biggest triumphs in his book. He said, "training beauty queens gave me front row, and most recently, mosh pit, to the exhilarating world of pageants. Seeing the ladies we trained showcase their unique beauty, walk and personality on stage never fails to give me a natural high. A definite milestone in my career is being able to help make Miss Universe happen in the Philippines."
The handy manual provides inspiration from the stories of his group's roster of beauty queens who all remained gracious through victory and defeat. The author also revealed other interesting details like his first-ever buena mano candidate, his Aces & Queens team members and their training forte, and his learnings when pageants wrap up.
"The best and most fulfilling part of all is being vessels for these young girls to be better individuals, thinking individuals, who reach their dreams and do something that make our nation proud," wrote the beauty queen trainer who also heads Mercator Artist and Model Management.
Jonas launched the book together with the other Aces & Queens pillars Arnold "Mama Ruffa" Mercado and Nad Bronce, and their beauty queen alumni Pia, Miss Universe 2010 4th runner-up Venus Raj, actor Daniel Matsunaga, model Marc Nash, and other special guests at a ceremony held in Marco Polo Ortigas Manila.
Pia shared her excitement about the beauty queen manual. She said, "the book gives me a lot of flashbacks when I was just starting. They (Aces & Queens) found potential in me at a time when I didn't see it yet."
"The Crown: Your Essential Guide to Becoming a Beauty Queen" will soon be available in leading newsstands and bookstores nationwide for only P295.
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